Your usual sleeping position is one of the most important factors to consider when choosing a pillow. For back sleepers, the ideal option is something that will keep your spine aligned, so your neck and shoulders don't tilt and you don't wake up with pain or stiffness.
Even the best pillows don't last for longer than a few years and over they you can lose the shape and support that your head requires. Memory foam provides the right amount of firmness and flexibility to perfectly mould to the shape of your sleeping position, providing support for longer, even if you don't sleep on your back the whole night.
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