Firm pillows offer more support for your head, neck, and shoulders overnight so that you don't sink into your mattress and wake up with a stiff neck. Memory foam pillows are well-known for this sort of firmness and can cradle your head to keep your neck and spine aligned whilst you sleep.
Side and back sleepers, in particular, will benefit from a firm pillow as this needs to fill the space between your neck and shoulders to get proper alignment, which a softer pillow won't do. Our range includes contour and adjustable pillows to ensure you not only have the best firmness, but also the right height for your sleeping position.
